About ReconMR

We're Dialed In.

ReconMR is a data collection research firm headquartered in the Austin-San Marcos, TX metropolitan area. ReconMR has experience dating back to the 1960’s and has conducted thousands of research projects for a wide range of clients, including state and municipal entities, universities, media outlets, political pollsters, public policy scientists, retail corporations, high tech companies, and more. We’re backed by a staff of experienced managers, programmers, and supervisors who oversee 1000+ professionally-trained interviewers, including a full complement of bilingual interviewers.

ReconMR’s headquarters and one of five call center operations is located 15 minutes South of Austin, Texas and two blocks away from Texas State University, with 35,000+ students currently enrolled. Hispanics comprise 28% of student population and 32% of the Austin-San Marcos metro area population. ReconMR has had a presence in San Marcos since 1999 under its sister company’s name, CRI. In 2004, the CRI call center was relocated to an 8,300 sq. ft. purchased facility that currently accommodates administrative offices and 108 call center stations. ReconMR has another 225 CATI stations in Bryan/College Station (home of TX A&M University), another 96 CATI stations in Houston, TX, another 96 CATI stations in San Antonio, TX and yet another in Corpus Christi with 115 stations.

Our reputation in all five areas attracts educated, skilled and articulate employees looking for flexible, challenging and meaningful work.

With 25 years of experience assisting national, state, and local government agencies with their research needs, ReconMR has a proven track record of delivering high quality market research data collection and analytic services.

ReconMR’s affiliate company, CRI (Customer Research International) has various certifications within the State of Texas, including MBE and HUB.  CRI also has a national DBE certification.  These certifications encourage many different local, state, and national agencies to partner with ReconMR as a research provider.

ReconMR Executive Team

  • Lyle Durbin

    Chief Executive Officer/President

    Lyle Durbin is co-founder and CEO of ReconMR and has overseen a variety of ReconMR’s operations and client interfacing helping ReconMR grow from a small 10-station CATI phone room into a thriving data collection center with 300 interviewing stations and a large portfolio of market research products and services. Lyle has learned the business inside and out through involvement in almost every aspect of it – working in the call center seeing first-hand how data is collected, programming surveys, managing projects and quality control, running data tables and analyses, designing studies, creating client reports and presentations, and assisting with marketing and sales efforts. Mr. Durbin studied math at the University of Texas.

  • Michelle Vrudhula

    Chief Operating Officer

    Michelle Vrudhula is Senior Vice President of Finance and CAO of ReconMR. She has over 20 years of experience in technical and logistical operations, project management, customer service, and human resources. She is responsible for pricing, staffing, and supervisor training. Ms. Vrudhula uses her highly developed skill for details to oversee all aspects of a research project from briefing and sample management to fielding and data entry. She will act as one of the project managers for your project assuring all aspects of production are executed as agreed upon. Prior to her career in market research, Ms. Vrudhula was employed with Dell Computers in Round Rock, Texas.

  • Jon Durbin

    Chief Financial Officer

  • Sanjay Vrudhula

    Chief Marketing Officer

    Sanjay Vrudhula is co-founder and CMO of ReconMR. Mr. Vrudhula has twenty years of experience in survey research. Since founding his first research company, Customer Research International, Inc. (CRI), in 1994 with wife Michelle and business partner Lyle Durbin, Sanjay has developed business practices, marketing strategies and strategic initiatives for successful business operations. He has helped to grow the company from a small telephone data collection firm to a formidable market research survey organization serving many clients all over the U.S. Prior to his career in the market research industry, Sanjay worked at Dell Computer Corporation, the State of Texas MHMR and the City of Austin as an IT programmer and analyst.

  • Angel Uglow

    Executive Vice President

    Angelique Uglow has nearly twenty years of experience in the research industry. As Executive Vice President of ReconMR, Angel is responsible for building new business relationships while acting as a strong resource in the management of research projects. Angel develops sales presentations, research proposals, and action plans for existing and new clients. Previously Angel was Vice President of Operations at Scientific Telephone Samples (STS). At STS Angel consulted with clients on a variety of sampling options. Angel attends industry conferences such as MRA, AAPOR, CASRO, and AMA to keep up with industry dynamics and identify future trends. Angel also attends industry-based continuing education seminars and has maintained a Professional Researcher Certification (PRC) – Expert Level since 2006. Prior to STS Angel managed a reputable market research call center in Las Vegas.

  • Lance Hoffman

    Executive Vice President Client Engagement

  • Ross Broussard

    Vice President Operations

Account Executives

  • Dan Rangel

    Vice President Business Development

Project Management Team

  • Dan Kessler

    Senior Project Director, PRC

  • Vivian Daigler

    Senior Project Director, PMP

  • Terene Frazier

    Project Manager

  • Claritza Guzman

    Project Manager

  • Daniel Thompson

    Project Manager

  • George Uribe

    Research Director

  • James Reidinger

    Director of Data Collection