ReconMR conducted research for a PAC called Vote for Our Kids. This PAC was comprised of community leaders and AISD (Austin Independent School District) board members in an effort to pass a school bond that was coming up for a vote. This research was conducted in 2012. It consisted of focus groups within four specific areas of the city and a followup telephone survey to measure the ad messaging and bond wording. The total project cost was $50,000.