AAPOR 80th Annual Conference

Join ReconMR May 14th-16th in St. Louis at AAPOR 80th Annual Conference. Stop by our booth #237 to learn more about who we are and why experience matters.

 

  • Largest U.S. based survey research center capacity with 750+ telephone interviewers
  • Supplement to academic survey research center efforts
  • Member of AAPOR Transparency Initiative
  • Familiar with IRB protocols
  • Human subjects protection training
  • Multi-modal & dual platform coordination
  • Online surveys using probability and non-probability samples
  • Vetted staff-successful criminal background check required
  • Multi-lingual capabilities
  • Fully comprehensive analytics available
  • Established partnerships with tenured social science researchers
  • SOC2 certified and HIPAA compliant

How ReconMR is Helping the University of Washington Reach Their Transportation Sustainability Goals

Challenge: The University of Washington (UW) is poised for significant growth, with a projected 20% increase in campus population and the development of 6 million new gross square feet. This expansion comes with a mandate from the City of Seattle: reduce single occupancy vehicle (SOV) rates among commuters to 12% by 2028 and decrease motor vehicle parking spaces by 25%.

Solution: UW has partnered with ReconMR to conduct comprehensive campus transportation surveys. These studies track commute behaviors and delve into the motivations and barriers faced by commuters when choosing their mode of transportation.

Results: As of January 2024, UW has seen a slight decrease in drive-alone trips, which now constitute 16% of the commute. However, to achieve the ambitious 12% target, UW has expanded its research efforts, engaging in quantitative follow-ups and establishing a custom community of commuters. This community participates in qualitative activities, providing valuable insights into alternative commute modes like vanpool and bike-share.

Impact: This ongoing research is crucial for UW to meet its sustainability goals, ensuring a greener future while accommodating its growing academic community.

 

Multi-Modal Data Collection, Insights, & Powerful Analytics

We leverage innovation and proven research methods to produce highly representative and reliable survey research results, time and time again. Over 30 years of data collection experience combined with our analytics and insights capabilities make us the ideal research partner.

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