Credit Union Market Research
ReconMR provides invaluable support to credit unions by offering insights into member needs, preferences, and behaviors. Through a comprehensive range of analysis tools and capabilities, our Insights team can identify potential areas for improvement and help credit unions refine their products and services to better align with member expectations. Overall, our goal is to empower financial institutions to make informed decisions, optimize their offerings, and strengthen relationships with members.
Services we provide for credit unions:
- Member experience and satisfaction
- KPI tracking
- New product development
- Ad testing and tracking
- Branch features and design optimization
- Member and prospect segmentation
Our Insights team is highly experienced and knowledgeable of credit unions and their marketing challenges.
How ReconMR Helped Nuvision FCU Enhance Their Member Experience
Over the years we have completed numerous studies for Nuvision FCU, including a large semi-annual member experience tracker that is used to measure management KPIs. We have also conducted several support studies for this member experience, including satisfaction with key transactions, such as real estate loans, open/closed accounts, and new/attriting member studies. Furthermore, we have conducted ad hoc studies and database analysis that lead to a new segmentation schema for the credit union.
Recently, ReconMR conducted a multi-methodology study including focus groups and online surveys with MaxDiff analysis. A series of online focus groups with target members was conducted to explore and identify issues and attributes that are potentially differentiating for Nuvision FCU.
Based on the results of these groups several potential uniqueness factors were identified. ReconMR developed a survey questionnaire to support our MaxDiff analysis, which was used to identify the attributes that were most and least unique for Nuvision FCU. The results of the research were used to develop a statement of brand uniqueness and are currently being tracked as part of a semi-annual member experience study.
At ReconMR, we put our customers at the heart of everything we do.
Whether you have a question, a suggestion, or need assistance with a potential project, our dedicated team is here to support you. We look forward to hearing from you.
Please fill the form below to proceed.
"*" indicates required fields