Data Collection and Insights Team Luke Thelen, PhD Director Advanced Analysis and Study Design

A seasoned methodologist and statistician, Luke Thelen Ph.D., is a vital member of the ReconMR team, possessing over 30 years of experience in research within the fields of marketing and psychology. As both a methodologist and project manager, he oversees various aspects of projects, including survey programming, fielding, data cleaning, aggregation, basic statistics, and reporting.

Dr. Thelan’s expertise has been afforded to a variety of industries and projects, each benefiting from his array of knowledge that includes conjoint, MaxDiff, finite mixture modeling, structural equation modeling, factor analysis, regression, ANOVA, and CHAID, as well as many other inferential and descriptive statistics. Further, Dr. Thelan conducts qualitative one-on-ones and in-depth interviews.

What Luke truly enjoys is the process of research-asking a question and finding the answer to that question. Shortly after receiving his Ph.D., Dr. Thelan realized that it wasn’t so much the research topic that excited him. It was the process that fueled his passion. Beyond his significant contributions to market research, Luke thrives on his opportunity to teach applied research methods and statistics to his students at the University of Southern California, where he’s been an adjunct faculty member since 2012.

Outside of work, Dr. Thelen thoroughly enjoys international travel and wine, visiting vineyards and wineries around the world, including Australia, South Korea, Chile, Morocco, Italy, France, and Spain.