Credit Union Insights
Trusted Insights for Mission-Driven Credit Unions
ReconMR provides invaluable support to credit unions by offering insights into member needs, preferences, and behaviors. Through a comprehensive range of analysis tools and capabilities, our Insights team can identify potential areas for improvement and help credit unions refine their products and services to better align with member expectations. Overall, our goal is to empower financial institutions to make informed decisions, optimize their offerings, and strengthen relationships with members.
Recognizing the unique needs of credit unions and the communities they serve, ReconMR is a trusted partner to credit unions nationwide, providing the insight needed to listen better, act smarter, and grow stronger.
How ReconMR Serves Credit Unions
ReconMR supports credit unions from concept to campaign with a variety of market research services including:
Member Satisfaction Surveys
Get a clear picture of how your members feel—and where you can improve.
Market Segmentation & Member Profiles
Help credit unions better understand their diverse membership and tailor products, services, and outreach.
Brand Awareness & Messaging Testing
Learn how your community perceives your credit union and refine your message.
Strategic Insight for Growth
Use research to guide product development, service enhancements, and outreach strategies.
New Product Development
Identify unmet needs, test concepts, and guide data-driven innovation through insights.
KPI Tracking
Measure performance over time, monitor progress, and report improvement initiatives.
How ReconMR Helped Nuvision FCU Enhance Their Member Experience
Over the years we have completed numerous studies for Nuvision FCU, including a large semi-annual member experience tracker that is used to measure management KPIs. We have also conducted several support studies for this member experience, including satisfaction with key transactions, such as real estate loans, open/closed accounts, and new/attriting member studies. Furthermore, we have conducted ad hoc studies and database analysis that lead to a new segmentation schema for the credit union.
Recently, ReconMR conducted a multi-methodology study including focus groups and online surveys with MaxDiff analysis. A series of online focus groups with target members was conducted to explore and identify issues and attributes that are potentially differentiating for Nuvision FCU.
Based on the results of these groups several potential uniqueness factors were identified. ReconMR developed a survey questionnaire to support our MaxDiff analysis, which was used to identify the attributes that were most and least unique for Nuvision FCU. The results of the research were used to develop a statement of brand uniqueness and are currently being tracked as part of a semi-annual member experience study.
Why Credit Unions Choose ReconMR
- 30+ Years of Research Excellence
- U.S.-Based Operations & Bilingual Interviewers
- Customized Solutions—No One-Size-Fits-All Approach
- Secure, Compliant, and Confidential Data Handling
- Dedicated Project Managers & Transparent Reporting
The Importance of Member Insights for Credit Unions
Understand Member Needs
Identify what your members truly value to deliver more relevant products and services.
Improve Member Retention
Use feedback to strengthen relationships and proactively address concerns.
Support Strategic Planning
Make data-informed decisions that align with member expectations and long-term goals.
Enhance Marketing & Outreach
Target the right members with the right message, increasing engagement and ROI.
Drive Product Innovation
Develop or refine offerings based on real member input, not assumptions.
Measure Satisfaction & Loyalty
Track key performance indicators like NPS to monitor and improve the member experience.
Some of our top clients include:
Start Turning Member Feedback into Growth
Let’s talk about how ReconMR can help your credit union move forward with confidence.
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