Credit Union Insights
Your Marketing Team’s Research Partner
At ReconMR, we understand the challenges credit unions face when it comes to growth, from a shortage of resources to marketing teams wearing multiple hats. That’s why our more than 30 years of experience allows us to adapt to fit your needs, acting as an extension of your team whether you’re a small credit union with a lean staff, a larger credit union with a full marketing team, or an agency catering to credit unions. Through our data collection expertise, we deliver insights that dig deeper than DIY platforms, helping credit unions drive growth via marketing efforts that are smarter, stronger, and more impactful.
How ReconMR Enhances Your Marketing Efforts
ReconMR supports and enhances credit union marketing efforts from concept to campaign, including:
Campaigns & Branding
We test your branding, advertising, and messaging with real members to ensure it resonates, allowing you to confidently launch campaigns that connect.
New Product Launches
Our research dives into every aspect of your product launch from member interest to price points, providing your team with the data and insights needed for promotions that convert.
Member Retention
Through a variety of tested methods, we provide a detailed analysis of what keeps members engaged as well as what puts them at risk for switching credit unions.
Segmentation & Targeting
We give credit unions the tools to targets campaigns with more accuracy and maximize budgets through refined segmentation strategies.
Reach Diverse Audiences
With bilingual and bicultural interviewing capabilities and expertise, we ensure your marketing reflects your community as a whole, and includes every voice.
Competitive Insights
We analyze your competitors’ messaging, products, and positioning to identify opportunities for differentiation, and highlight your unique strengths and value to members.
How ReconMR Helped Nuvision FCU Enhance Their Member Experience
Over the years we have completed numerous studies for Nuvision FCU, including a large semi-annual member experience tracker that is used to measure management KPIs. We have also conducted several support studies for this member experience, including satisfaction with key transactions, such as real estate loans, open/closed accounts, and new/attriting member studies. Furthermore, we have conducted ad hoc studies and database analysis that lead to a new segmentation schema for the credit union.
Recently, ReconMR conducted a multi-methodology study including focus groups and online surveys with MaxDiff analysis. A series of online focus groups with target members was conducted to explore and identify issues and attributes that are potentially differentiating for Nuvision FCU.
Based on the results of these groups several potential uniqueness factors were identified. ReconMR developed a survey questionnaire to support our MaxDiff analysis, which was used to identify the attributes that were most and least unique for Nuvision FCU. The results of the research were used to develop a statement of brand uniqueness and are currently being tracked as part of a semi-annual member experience study.
Why Credit Unions Choose ReconMR as a Preferred Marketing Partner
- We work with credit unions of every size, from local financial institutions to large-scale credit unions.
- We offer bilingual outreach allowing credit unions to get a true representation of every voice.
- We convert data into actionable insights your marketing team can use to make strategic, confident decisions.
- We handle the complex research needed for successful campaigns so you can focus on creative execution.
- We provide a deeper understanding of your members with insights that go deeper than DIY tools and in-house surveys.
The Importance of Member Insights for Credit Unions
Understand Member Needs
Identify what your members truly value to deliver more relevant products and services.
Improve Member Retention
Use feedback to strengthen relationships and proactively address concerns.
Support Strategic Planning
Make data-informed decisions that align with member expectations and long-term goals.
Enhance Marketing & Outreach
Target the right members with the right message, increasing engagement and ROI.
Drive Product Innovation
Develop or refine offerings based on real member input, not assumptions.
Measure Satisfaction & Loyalty
Track key performance indicators like NPS to monitor and improve the member experience.
Some of our top clients include:
Let’s Build Smarter Marketing Together
Marketing efforts take more than guesswork. When you work with ReconMR as your marketing partner, you’ll have the insights and confidence to launch your campaigns, products, and strategies that help grow your credit union.
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