Data Collection and Insights Team Chris Guth Senior Research Manager

Chris Guth brings nearly three decades of extensive experience in the market research industry to his role as Senior Research Manager. With a rich background that includes 22 years at Hiner & Partners Inc., over six years at Maritz Marketing Research, and previous work at the retail consulting firm McMillan|Doolittle in Chicago, Chris is well-versed in various facets of research methodologies and analytical techniques. His expertise spans a wide range of technical research methods, including conjoint-based product development, customer satisfaction, brand/image perception, pricing analysis, usage and attitude studies, and segmentation/targeting.

As a Senior Research Manager, Chris’s primary responsibilities encompass project management, questionnaire development, report writing, quantitative analysis, dashboard creation, and programming, particularly using tools like Tableau. He is driven by the challenges and intricacies of research projects, finding particular excitement in utilizing advanced methodologies to uncover valuable insights for clients. Chris holds an M.B.A. from the University of California, Irvine, and a Bachelor of Arts degree from Columbia University, New York, NY.

Beyond his professional pursuits, Chris finds fuel in outdoor activities, particularly mountain biking.